Strategic Writing


Advertising and Public Relations 221 Portfolio

Hello, I’m Brady Cornelius.

Thank you for visiting my ADPR 221 Strategic Writing portfolio. I’m a passionate and curious storyteller with a background in both photography and strategic communication. This site is a presentation of assignments and creative work that reflect my commitment to visual storytelling, clarity and thoughtful communication.


In this portfolio, I aim to showcase my capabilities. I combine strong writing, conceptual thinking and an eye for visual detail to craft messages that inform, engage and connect.

Learn more about me!

These are my ADPR 221: Strategic Writing assignments

Target corporation bullseye logo design with red and white concentric circles.

creative Brief

Mock-up Target Brief

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Gold Teva logo text design on white background.

print ad

Mock-up Teva Ad

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Black YETI brand wordmark on white background.

social media advertising

Mock-up Yeti Ad

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Classic Target store logo showing red and white bullseye design.

radio ad

Mock-up Target Ad

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University of Nebraska Lincoln logo in black and red text.

news release

U.S. Surgeon General Vivek H. Murthy at E.N. Thompson Forum

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Paperless Post logo design with bird silhouette.

pitch and media list

Paperless Post - Halloween

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Orangutans lounging in natural habitat with lush green foliage. Ruby at the Omaha Henry Doorly Zoo.

blog post

Henry Doorly Zoo Blog Mockup

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Musicians performing on stage at Montreux Jazz Festival.

magazine story

Feature on Tom Larson at UNL

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